|Creative Director & Business StrategistProblem Solver. Creator. Collaborator.
I'm Carl G. Sills, a brand director, creative director, and marketing communications leader who connects brand strategy, campaigns, and digital product experiences.
My career started in traditional advertising, where I learned storytelling, strategy, and big-picture brand thinking. I went on to found and lead a full-service creative agency, directing integrated programs for SEPTA, Coca-Cola, Comcast, Nike, AAA, and Foot Locker across digital, social, broadcast, print, and out-of-home.
From there I moved into product design for financial services. At Wells Fargo, I helped lead the Rewards digital rebrand across web and mobile. At Jack Henry, I spent six years connecting treasury marketing with product design, turning complex banking capabilities into clear stories, collateral, and dashboards, and building 16 research-based personas along the way.
That mix is what I bring to every project: agency-level creative leadership, hands-on design, and an understanding of how products actually get used. I like taking a complicated offering and making it simple, memorable, and easy to choose.
Today I run Sills Communications, leading brand strategy, creative direction, and digital experiences for clients. I'm also building my own ventures, AutoimmuneAI and Accumu-List, where I handle positioning, go-to-market messaging, and the customer experience end to end.
AI is part of my toolkit. I use it to prototype faster, explore more ideas, and get from concept to launch with a smaller team, but the work still starts with strategy, craft, and a clear understanding of the audience.
The goal is always the same: find the story that matters, tell it clearly, and build work that moves people.
What I Do
Copywriter
Crafting compelling copy that engages audiences and drives action across all mediums.
AI Prompt Engineer
Crafting effective AI prompts and workflows to enhance creative processes and productivity.
Branding & Campaign Strategy
Building cohesive brand identities and strategic campaigns that resonate with your audience.
UX & Web Design
Designing intuitive, beautiful digital experiences optimized for conversion and engagement.
Video & TV Ad Production
Creating compelling video content and TV advertisements that tell your story.
Creative Direction
Leading creative projects from concept to execution with strategic vision.
SaaS (Software as a Service)
Expert-level proficiency in Figma, Vercel, Adobe Creative Suite, and modern design tools.
Illustrator
Creating custom illustrations, iconography, and vector artwork that bring brands to life.
Oil Portrait Painter
Painting expressive, fine-art oil portraits that capture character and emotion on canvas.
Software Expertise
How I Work
Discovery & Strategy
Deep dive into your business, audience, and goals to develop a strategic foundation.
Concept & Design
Create compelling concepts and designs that align with your brand vision and objectives.
Production & Execution
Bring ideas to life with meticulous attention to detail and technical excellence.
Launch & Optimize
Deploy your project and continuously refine based on performance data and feedback.
Client Experience & Recommendations
“As the Senior Product Consultant for Jack Henry's digital solutions, I have collaborated with Carl Sills since 2019. Carl has played a pivotal leadership role in revolutionizing our approach to crafting and designing our sales, education, and consulting tools. During his time with our team, we have achieved significant growth in Treasury, and Carl has been a key player in generating excitement and fostering adoption of our strategies, both internally and externally.”
Charles Bitner
Senior Business Consultant / Jack Henry
“I was fortunate to work with Carl on a ground-up project that required a great deal of brainstorming through a myriad of complex workflows. Carl not only delivered one final visual design, which has continued to weather the critical eyes of multiple designers, but several options for each flow. Carl is smart, talented, articulate, and an absolute pleasure to work with. As the design lead on the project, he was relaxed, professional, dedicated and always delivered more than expected. I would confidently choose Carl as a designer for any project level.”
Amy Hoffman
Executive Director, Open Banking / Wells Fargo
“Carl Sills is that rare blend of a strong strategic thinker who also has the creative capacity to conceptualize and execute complex, detail-oriented, multi-faceted print and digital campaigns. He and his team developed and executed a marketing strategy for AAA's Delaware Teen Driving Day. The event won numerous awards from the Public Relations Society of Philadelphia, including Best of Show. I attribute the success of that campaign and many others to his strong leadership skills, cutting-edge industry insight, positive team-player mentality and willingness to think way beyond the box. It was a pleasure to work with him.”
Janice Beasley
Marketing Account Manager / AAA Mid-Atlantic