|Creative Director & Business Strategist
Professional Summary
Brand and creative leader connecting brand strategy, marketing communications, and digital product experiences. Leads integrated campaigns, develops distinctive positioning, and translates complex offerings into clear, compelling customer stories. Combines agency leadership with hands-on design, fintech product marketing, and AI-enabled creative workflows.
Relevant Experience
Founder & Chief Creative Officer
Sills Communications LLC
2025 – Present
- Lead brand strategy, creative direction, marketing communications, digital experiences, and client development.
- Produce campaigns, brand messaging, landing pages, video concepts, and AI-supported creative work.
Senior UX Product Designer & Marketing Specialist, Treasury
Jack Henry & Associates
2019 – 2025
- Connected Treasury Management marketing and product design; translated complex banking capabilities into clear narratives, collateral, and digital experiences.
- Designed dashboards, permissions, reconciliation and Positive Pay workflows; created 16 research-based personas.
UX Lead / Visual & Product Designer
Wells Fargo
2017 – 2019
- Contributed to the Rewards digital rebrand and responsive customer experience across web and mobile.
- Guided design work across two Agile teams, aligning brand consistency, accessibility, and user needs.
Entrepreneurial Ventures
Founder & Creative Director
AutoimmuneAI.org
2025 – Present
- Built the brand and digital experience for an AI-supported AIP and gluten-free lifestyle platform, spanning product positioning, content, subscription messaging, and consumer communications.
Co-Founder, Design & Marketing
Accumu-List.co
2025 – Present
- Developed marketplace brand positioning, go-to-market messaging, seller/reseller communications, and customer experience concepts.
Selected Brand Leadership
Founded and led a full-service creative agency. Directed integrated brand and communications programs for SEPTA, Coca-Cola, Comcast, Nike, AAA, and Foot Locker across digital, social, broadcast, print, and out-of-home media.
Core Expertise
- Brand strategy & positioning
- Creative direction
- Integrated campaigns
- Corporate communications
- Product marketing
- Fintech & SaaS
- Customer experience
- Team leadership
- AI-enabled creative
Tools & Platforms
Education
Art Institute of Philadelphia
Visual Communications