|Creative Director & Business StrategistProfessional Summary
Creative Director, hands-on Art Director, UX/Product Designer, and AI-native marketing strategist with 15+ years of experience helping brands, SaaS platforms, fintech products, marketplaces, and digital experiences move from complexity to clarity. I combine brand storytelling, direct-response creative, UX strategy, product marketing, and AI-enabled production to build creative systems that help companies launch faster, communicate smarter, and convert better.
Professional Experience
Founder / Chief Creative Officer
Sills Communications LLC / ReBoot
Aug 2025 – Present
Greenville, SC
- Founded a modern creative studio focused on AI-enabled brand strategy, SaaS/product storytelling, UX, performance creative, and business-building campaigns.
- Built AI-native creative workflows using ChatGPT, Claude, Vercel/v0, Figma, HeyGen, ElevenLabs, and FlexClip to accelerate ideation, prototyping, and creative versioning.
- Create hands-on assets across Figma, landing pages, email, social, paid media concepts, pitch decks, video scripts, and product screens.
Founder / Creative Director
AutoimmuneAI.org
Oct 2025 – Present
Greenville, SC
- Built the brand system, product story, content direction, and visual experience for a consumer health/wellness SaaS-style platform.
- Used AI workflows to accelerate app concepting, feature messaging, creative testing, image direction, and product experience prototyping.
- Worked across product, brand, UX, performance creative, pricing strategy, Stripe, Google Play Console, and PWA distribution.
Co-Founder / Director of Design & Marketing
Accumu-List.co
Nov 2025 – Present
Philadelphia, PA
- Co-founded and led design, brand, messaging, and go-to-market creative for a two-sided marketplace connecting sellers of pre-owned goods with qualified resellers.
- Created brand positioning, reseller outreach messaging, sales materials, website direction, and the early-adopter pitch framework.
- Produced hands-on creative including Figma layouts, one-pagers, LinkedIn messaging, cold email copy, and reseller scripts.
Senior UX Product Designer & Marketing Specialist, Treasury
Jack Henry & Associates
Dec 2019 – Aug 2025
Charlotte, NC / Remote
- Led UX, product design, creative messaging, and treasury product marketing for complex B2B financial technology experiences.
- Designed core fintech experiences including dashboards, entitlements, limits, role management, account reconciliation, Positive Pay, and secure login.
- Created 16 research-based personas to improve segmentation, product relevance, positioning, and messaging clarity.
- Connected product design and marketing strategy so complex treasury capabilities could be understood by both end users and buying committees.
UX Lead / Visual & Product Designer
Wells Fargo
Oct 2017 – Oct 2019
Charlotte, NC / Remote
- Led rebrand and experience redesign across the Rewards digital ecosystem, aligning product experience, brand expression, and customer insight.
- Directed design across two Agile/Scrum teams while remaining hands-on from low-fidelity concepts through high-fidelity execution.
- Ensured ADA/WCAG accessibility and consistent brand expression across mobile and web assets.
Founder / Chief Creative Officer
Sills Communications / Silverflame Communications Inc.
Jul 1997 – Oct 2019
Philadelphia, PA
- Built and led a full-service creative agency to $2.5M in annual billings with 99% client retention.
- Delivered integrated campaigns across paid media, social, editorial, web, OOH, broadcast, and video for brands including SEPTA, Coca-Cola, Comcast, and Nike.
- Served as long-term AOR partner on SEPTA with Tierney Advertising and Red Tettemer O'Connell + Partners, delivering multi-year campaigns.
Account Executive, Digital Media
Advance Digital Media Group / South Jersey Media Group
Sep 2014 – Jan 2015
- Sold and guided digital marketing programs across SEO, SEM, PPC, behavioral targeting, retargeting, and social advertising.
- Supported pitch development, website UX/UI recommendations, and performance-informed digital marketing strategy.
Director of Marketing
TGI Interactive / Today's Graphics
Mar 1995 – Jul 1997
Philadelphia, PA
- Built and led an interactive marketing division during the early growth of digital media and web-based creative services.
- Managed creative delivery, vendor relationships, client presentations, and production workflows.
Art Director / Writer
Elmer's Inc. / Hunt Manufacturing
1988 – 1995
Philadelphia, PA
- Led creative strategy, art direction, writing, packaging, and campaign development across 13 subsidiary brands.
- Developed a strong foundation in typography, layout, copywriting, and hands-on production craft.
Core Skills
AI-Enabled Creative Workflow
AI-assisted ideation, rapid prototyping, creative versioning, copy iteration, campaign angle generation, AI video concepting, AI image direction, prompt writing, and Vercel/v0 workflows.
SaaS + Fintech Product Marketing
Treasury product storytelling, B2B SaaS messaging, feature narratives, sales enablement, complex workflow simplification, product positioning, and go-to-market creative.
Creative Direction + Art Direction
Brand systems, campaign concepts, ad creative, typography, visual hierarchy, color, composition, brand standards, and production-ready execution.
UX + Product Design
Human-centered design, responsive web/mobile, Figma, wireframes, prototypes, dashboards, complex user flows, accessibility (ADA/WCAG), personas, and journeys.
Campaign + Performance Creative
Paid social, Meta, TikTok, YouTube, Google, landing pages, email, short-form video, hooks, headlines, CTAs, A/B testing, and conversion optimization.
Measurement + Optimization
Google Analytics, Mixpanel, NPS insights, competitive research, funnel analysis, CPA, ROAS, CVR, CTR, thumb-stop rate, and qualitative customer insight.
Tools & Platforms
Education
Art Institute of Philadelphia
Visual Communications