|Creative Director & Business StrategistWork that moves people
Accumu-list®
Accumu-list® Brand, Product & Launch Campaign
End-to-end development of the Accumu-list® brand and digital marketplace—from initial concept, positioning, UX/UI, and product design through creative direction, messaging, website development, event advertising, and a full social media campaign directed at sellers and resellers of valuable items.
Problem
A new marketplace startup needed a trusted brand and platform to connect everyday sellers—estates, downsizers, and small businesses—with approved buyers and resellers in a crowded resale market.
Solution
Built the Accumu-list® brand and AI-powered platform from concept to execution — identity, messaging, website, product UX, event advertising, and a full social campaign targeting both sellers and resellers.
Results
- Marketplace launched from concept to live product
- 4 seller personas driving all campaign messaging
- Dual-audience social campaign for sellers & resellers
- AI valuation and listing flow in under 3 steps
Story-Driven Seller Personas
Four narrative personas anchor all campaign messaging, each dramatizing a real seller situation and showing how Accumu-list® turns an overwhelming problem into a simple, dignified solution.
The Family Estate
A son inherits a house full of rugs, paintings, and tools he cannot price. Accumu-list® handles valuation, promotion, and sale — preserving dignity while maximizing return.
The Downsizers
A couple trades a three-bedroom home for a Manhattan apartment. Half their possessions must go, and Accumu-list® turns the purge into fast, fair cash.
The Small Business
A coffee shop entrepreneur needs smarter access to equipment deals and hidden opportunities — Accumu-list® connects him with the reseller network.
Trust & Insurance
An advisor watches clients skip inventories until disaster strikes. Accumu-list® makes documenting belongings for trusts and claims effortless.
Accumu-list® Website
A marketplace platform that lets anyone quickly document possessions, decide to bequeath or sell, and get matched with approved buyers and resellers. The site pairs an effortless three-step listing flow—open camera, take photo, sell—with AI-driven valuations, professional product descriptions, and downloadable documents for trusts, insurance, bequeathment, and tax donations.
Three-Step Listing Flow
Open the camera, photograph items in good lighting, and choose to sell, bequeath, or donate — listing a lifetime of possessions takes minutes, not weeks.
View Listing FlowAI-Driven Valuations
Advanced AI valuations and professional product descriptions take the guesswork out of pricing, with exposure across marketplaces to increase selling possibilities.
View AI ValuationsDocument Downloads
A complete catalog of items with downloadable documents for trusts, insurance, bequeathment, and tax donations — legal protection without the labor.
View DocumentsProgressive Mobile App
A progressive web app that puts the entire Accumu-list® experience in the seller's pocket—no app store required. Installable straight from the browser, it uses the phone's camera as the gateway to the marketplace: photograph an item on the spot, get an instant AI valuation, and list it for sale in seconds, whether standing in an attic, a storage unit, or an estate walkthrough.
Install-Free Access
Built as a PWA, the app installs directly from the browser to the home screen — removing app store friction that stalls first-time sellers at the moment of intent.
Camera-First Listing
The phone camera is the primary interface. Point, shoot, and the AI handles identification, valuation, and a professional description automatically.
Offline Cataloging
Sellers can document items in basements, attics, and storage units without a signal — the catalog syncs and lists automatically once back online.
Real-Time Offer Alerts
Push notifications alert sellers the moment an approved buyer or reseller makes an offer, keeping momentum high from listing through sale.
Social Media Campaign for Sellers & Resellers
A full dual-audience social strategy: emotional, story-led content that moves sellers to list their items, paired with opportunity-led content that recruits resellers and buyers into the network — consistent brand messaging tailored to each platform and audience.
Seller Stories
Narrative posts built on the four personas — estates, downsizing, small business, and trusts — driving free account creation with empathetic storytelling.
Before & After Reels
Cluttered garage to cash-in-hand transformations showing the scan-to-sold journey, with launch countdown stickers building anticipation.
Reseller Recruitment
Grow Your Business content aimed at resellers, estate professionals, and trust advisors — positioning Accumu-list® as a steady inventory pipeline.
Explainer Videos
Short explainers walking through the three-step listing flow, AI valuations, and document downloads for trust and insurance use cases.
Launch Countdown
Countdown campaign with early sign-up incentives converting pre-launch interest into a ready-to-transact audience on day one.
Reseller Spotlights
Spotlights on approved buyers and resellers building marketplace trust — showing sellers exactly who is on the other side of the transaction.
Event Ads
Launch-focused event advertising built around the countdown to going live — estate sale communities, downsizing seminars, and reseller trade events, each with tailored messaging that drives free account sign-ups from both sides of the marketplace.
